storytellers wanted?

An envelope came through the door this morning. On the outside it said "storytellers wanted". Intrigued I opened it - it turned out to be from a car company offering me a test drive - "the story (of this new car) starts in June. Where it ends...is up to you." A bit weak really, I thought. An intriguing start, wasted. It's ironic that someone was so keen to get in the use of the S-word, that they committed the cardinal sin of blowing out the candle they lit too quickly. Another interested reader was left wondering why he bothered.

It says something that the S-word is now so prevalent that advertising copywriters are using it too. The sentiment is the right one too - storytellers are wanted - but good ones please; storytellers who can keep their audience, as well as attract them.

"Where it ends....is up to you"? In the bin this time.